While the sparkling 46 year old Australian superstar just started her Kiss Me Once Tour, we learn that Kylie has become the new face of underwear brand Sloggi. She will indeed be the new face of advertising campaigns for the brand, famous for its cotton underwear. Photographer Steve Show immortalized Kylie Minogue in her new ultra comfortable pants.The first picture shows the singer in white panties and beige sweater, giving a mischievous look to the camera.
The Sexercise performer seems to be very excited to work with the brand: “I am excited to be working with sloggi, I love the way the brand has succeeded over the years to stay true to its values and how Sloggi has managed to exceed to innovate. We share the same passion for freedom, and it is a joy to express this together! “She says in a press release.
Kylie also appears in the brand’s underwear in a short promotional film, broadcasted on her tour. Her dancers also appear in their male Sloggi underwear. The tour started on September 24 and will stay in Europe untill November before starting again in Australia in March.
Here’s the trailer of the short film shown at the Kiss me Once Tour.