As France is hosting the 2016 European Football Championship, millions of people are traveling to France to celebrate the event and cheer their favorite teams. A French non-profit organization has chosen this particular time to launch a huge campaign to prevent HIV infection. « Colors of Love » by AIDES is a way to remind everyone to protect themselves.
This campaign will be seen on the web, on social media, on giant posters and in the press. The creatives show naked couples painted in colors representing countries, with clear signs that they just had some intimate relationships. The slogan topping these ads is as follows “Make love, not war – Mix yourselves, Protect yourselves”. One of these 4 couples is actually a gay couple, showing Belgium and Iceland together.
The other creatives